Let’s be honest—personal brand has been the buzzword of the decade. And it’s not just because someone on LinkedIn said so. It’s because people are craving something real. We’re done with corporate speak and perfectly polished brands with zero personality. People want to know who’s behind the business. They want to know your story.

And that’s why personal branding matters—because you matter. At Melrish, we’ve seen this firsthand. We started from scratch, growing our business from a tiny spark of passion into a full-on creative studio. No fancy investors. No viral moments. Just consistent effort, storytelling, and lots (and lots) of coffee.

If you’re a founder looking to show up more, here are 10 video ideas that are easy to film, real to your story, and powerful for your brand.

1. Start With Your Personal Brand’s Why

Share your why. That purpose behind your business is what makes people care. We founded Melrish because we knew what it felt like to not have enough good memories captured—we got married in 2008, and photography became personal. Same with Olivia Pearl. That started because honoring my parents was a core value I wanted to express creatively. Your why? It’s the heartbeat of your brand. Film a simple video explaining it. No fluff. Just heart.

2. Show Up Consistently

When I started posting content, I didn’t have a master plan. I just… posted. But over time, showing up—especially on platforms like Instagram and TikTok—made a difference. People started to recognize me, not just the brand. So your second video? It doesn’t have to be perfect. Just show up. Share a win, a fail, a behind-the-scenes—it’s the showing up that counts.

3. Be Authentic (Without Oversharing)

Yes, people love real. But let’s get one thing straight—being authentic doesn’t mean you have to overshare, bare your soul, or cry on camera to prove a point. That’s not authenticity—that’s vulnerability for performance. True authenticity is much simpler and far less dramatic. It’s about being comfortable in your own skin. It’s showing up as you are—flaws, quirks, awkward pauses and all—and letting people connect with the real person behind the brand.

You don’t need a teleprompter or perfectly polished lines. Talk the way you talk. Use the expressions you actually use. If you snort when you laugh or always forget what you were saying mid-sentence—own it. That’s the stuff people remember. That’s what makes your video engaging, because it’s not trying too hard. It’s relatable.

4. Pick Your Platforms

You don’t need to be on all the apps. Choose two platforms where you enjoy creating and where your audience actually exists. Whether it’s YouTube and LinkedIn, or TikTok and Instagram, film a video sharing why you’re on those platforms—and what kind of content people can expect from you there.

5. Engage With Your Audience

Don’t just post your content and disappear like a ghost—because personal branding is personal. It’s not a one-way street where you throw out videos and hope people notice. The magic happens when you actually connect and engage with your audience. So instead of leaving your followers hanging, take a moment to film a quick Q&A answering their questions, or even better, reply to their comments with a short video. It’s a way to show there’s a real human behind the brand.

And don’t underestimate the power of Stories—those casual, in-the-moment updates are perfect for saying thanks to the people who support you, sharing quick wins, or even showing a behind-the-scenes peek. Engagement isn’t just about numbers; it’s about building relationships. The more you respond, acknowledge, and interact, the more your audience feels seen and valued.

6. Invest in Your Knowledge

Ever learned something that made your business better? Share it. People LOVE learning from founders. A video where you teach something simple (like your morning routine or your top 3 productivity hacks) positions you as someone worth following.

7. Collaborate With Others

Team up with another founder for a video. Hop on a podcast. Interview a friend. You don’t have to build in isolation. A collab video adds credibility and reaches new audiences. Plus, it’s just more fun with someone else on camera!

8. Create Value

Make videos that actually solve problems your audience faces. If you’re a founder in wellness, share simple tips for managing burnout or staying balanced. If you’re in design, show how to pick the perfect color palette or style for a project. When you offer useful advice, you become the go-to person in your field. People remember and trust those who help them, and that’s how you build a strong personal brand.

9. Stay Consistent With Visuals

Your personal brand isn’t just about what you say or how you say it—it’s also about the vibe you give off. Think of it like your signature style that makes you instantly recognizable, even before you say a word. Using consistent colors, fonts, and even background music across your videos creates a kind of visual and audio fingerprint for your brand. It’s like your brand’s personality shining through in every piece of content.

When people see your signature colors or hear your go-to music, they start to connect those little details with you. This builds familiarity and trust, because your audience begins to recognize your content at a glance—whether it pops up in their feed or stories. It’s a subtle but powerful way to stand out in a sea of content, making your personal brand memorable without you having to shout about it.

10. Stay True To Your Values

Finally—don’t fake it. Film a short video about the core values that guide your brand. Whether it’s kindness, excellence, or creativity, let people know what you stand for. That’s how you attract the right community.

Ready to press record? You don’t need a studio or a script—just your story and a little courage. Personal branding isn’t about perfection, it’s about showing up, sharing your journey, and being a founder people trust.

Now go and hit that red button. And hey—tag us when you do! Wanna get into the details? Watch the vlog below.. or follow us here!