Don’t fret, your content table is set! The Content Creation Specialists are here to save the day.

Hey there, hungry entrepreneur! Welcome back to Part 2 of our F&B Content Creation Tips. Thanks for keeping up, you won’t regret it! Now, before getting into the meat and potatoes of this blog, we’d love for you to check out Part 1 first! Hurry, because this one’s really the cherry on top.

Welcome back F&B businesses! As we’ve mentioned before, good Insta posts serve up a visual feast, tempt taste buds, and drive hunger for your F&B biz like crazy! To make your F&B business the talk of the town, you will need to up your content creation game on social media.

It’s not always about having spectacular taste, sometimes you’ll need to put on a show when it comes to content creation. And that’s where MelRish, aka your friendly neighborhood Social Media and Content Creation experts come in! And if you’ve read Part 1, you already know most of it. Read on!

Continuing at our sixth point, you’ll need to learn how to use relevant hashtags to reach a wider audience, so that it becomes easy for people to find your content and visit your profile. I know what you’re thinking, “Hashtags? How can a pound sign help me sell more food?” But trust me, hashtags can be a powerful tool to help get your content in front of the right people.

Now when it comes to using hashtags, there are several opinions about it. Some people claim that minimal hashtags are best, while others claim the more the merrier. However the key is using relevant hashtags, as they can help your content get discovered by potential customers who are searching for specific topics. For example, if you run a bakery and you post a photo of your delicious croissants, using hashtags like #croissantlove, #bakerylife, and #freshlybaked can help attract customers who are interested in those topics.

Also, hashtags can help you join the conversation around popular food-related trends and events. For example, if there’s a food festival happening in your area, using the event’s hashtag can help attract customers who are interested in attending the festival and trying new food.

Plus, when it comes to content creation, hashtags can help you connect with other businesses and influencers in the food industry. By using industry-specific hashtags, you can attract the attention of other foodies and potential collaborators. You could even use a hashtag specific to your restaurant or brand to help create a community around your business!

Seventh – and next up! Content creation does not stop at making things look good; you need to start engaging with your audience. We cannot stress this enough. Be grateful and glad that you have an audience that comments under your posts; therefore, you’ve got to show some love back! Engaging with your audience can help build a loyal following. By responding to comments and direct messages, you’re showing your customers that you value their opinion and are willing to have a conversation with them. This creates a sense of community and encourages customers to keep coming back for more.

Eventually, this will work well in your favor, and can also help you get valuable feedback! Ta-da! By asking for opinions and responding to reviews, you’re getting a better understanding of what your customers like and what they want to see more of – which is a terrific guide when it comes to content creation. This can help you improve your menu and make your business even better.

Lastly, engaging with your audience can help create a sense of excitement around your business. By sharing sneak peeks of upcoming menu items or asking for input on new dishes, you’re getting your customers involved in your content creation process and creating a sense of anticipation.

For example, let’s say you run a Mexican restaurant and you’re thinking of adding a new taco to your menu. By posting a photo of the ingredients and asking your followers for input on what flavors they’d like to see in the new taco, you’re getting them excited about the new dish and showing them that their opinion matters – plus, involving your audience makes it more inclusive that way!

Our eighth point is – try to engage and collaborate with influencers! When you work with influencers, it can help you reach a larger audience – more than what you already have. A real shocker, huh? Not really. Here’s why: Influencers have a dedicated following that trusts their opinions and recommendations. By collaborating with them, you can tap into their audience and get your business in front of potential customers who may not have heard of you before. It’s really that simple!

A common example is, let’s say you run a burger joint and you collaborate with a food blogger who has a large following on Instagram. The blogger could post a photo of your mouth-watering burgers and rave about how delicious they are to their followers. This could lead to more people discovering your business and wanting to try your burgers for themselves.

Lastly, influencers can help build credibility for your business. When an influencer recommends your business, it can help build trust with their audience. This can lead to more people wanting to try your products and becoming loyal customers.

Ninth and the grand finale – we get it, your images look great. But, to have a more immersive experience, you need to rely on videos. Trust us, we’re your friendly neighborhood Content Creation specialists in Dubai. Use short, engaging videos to showcase your food or drinks, or to give a behind-the-scenes look at your business. It doesn’t have to be too elaborate and doesn’t require too much planning either. 

Here’s how it works: When it comes to content creation, video content is more engaging than static images; we’re sure you know this already. Videos can showcase your delicious food in motion, making it even more tempting for potential customers to come and try your dishes for themselves.

Imagine your new restaurant has a new pizza oven and you want to show off your new menu items. By creating a video that shows your pizzas being made in the new oven, you can capture the delicious smells, sights, and sounds that make your restaurant unique. This type of content is sure to get your customers’ mouths watering and leave them craving a slice of your delicious pizza.

Video content creation can also help you showcase your brand’s authentic personality. By creating fun and engaging videos, you can give your customers a peek behind the scenes of your business and show off your unique brand voice.

Lastly, video content creation can help you showcase your expertise. By creating videos that show how your dishes are made or providing cooking tips and tricks, you can position your business as an authority in your niche. Let’s say you run a bakery and you want to showcase your expertise in making the perfect croissant. By creating a video that shows how you make your croissants from scratch, you can demonstrate your authenticity and expertise, and showcase the care and attention that goes into every one of your delicious pastries!

We hope you’ve been able to draw inspiration and learning from our content creation-related blogs. But not to worry, if you ever forget a step, you are always welcome to retrace your steps back to our website to refresh your memory!

We would love to hear your feedback and if you would like to book a shoot for content creation with us, feel free to drop us a message on our socials or on our website. See you next time!

*All images are sourced from The MelRish Studio and Canva.