If you’re Googling “Instagram reels agency Dubai” or “how to make viral reels UAE”, stop scrolling. You’ve landed where the good stuff is.

Let’s be real, there’s no secret sauce to making a reel go viral. But there is a system. At The Melrish Studio, we don’t just shoot good-looking videos. We design reels to grab attention, keep people watching, and turn views into actual results.

And we’re sharing that system with you, specifically, 7 hooks that are working right now in Dubai. These are hooks we’ve tested, filmed, edited, and seen blow up for clients.

1. “The #1 Mistake [Your Audience] Is Making”

Example: “The #1 mistake small businesses in Dubai make on Instagram.”
This hook works because people hate making mistakes. It taps into that fear of missing out or doing something wrong.

Make it better: Call out your niche. “The #1 mistake event planners make in the UAE.”
People will stop scrolling just to check if they’re guilt

2. “Before and After Transformation”

This hook always works—especially in a city like Dubai where people love upgrades.

Real example from The Melrish Studio:
We recently filmed a full renovation journey of an apartment for Blokbuild. The “before” was raw concrete, the “after” was a modern, cozy home interior.
Here is the reel: https://www.instagram.com/p/DLur0iKJucn/

We’ve also filmed a timelapse transformation for an event production.

The setup, lighting, LED screens, crew running around—it was visually addictive.
This type of content gets shared not just by the brand, but by everyone involved.

If your business can visually show a transformation even with simple before/after shots this hook is gold.

3. “Here’s What No One Tells You About…”

People love to feel like insiders.
This hook feeds that need.

Examples that would work in Dubai:

• “What no one tells you about filming at JBR on weekends.”
• “Here’s what no one tells you about using trending audio in the UAE.”

Use this format to bust myths, share hacks, or give people a behind-the-scenes look into your industry.

4. “This Quick Hack Got Me [Insert Result]”

This hook is perfect for showing results in a fast, scroll-friendly format.

Example:
“This 5-second caption tweak helped us double reel saves for a client.”

Even if you’re not ready to shoot a cinematic reel, just screen-record a simple tip you discovered and explain why it worked.
No fluff. Just value.

5. “You’re Doing It Wrong If…”

This one works because it’s bold. It positions you as the expert.

Example:
“You’re doing product shots wrong if you don’t show how it’s used.”

This works well for businesses that want to educate their audience without being boring.
Real estate, fashion, tech, and service providers can all use this hook to highlight common mistakes and how to fix them.

6. “Watch Till the End (You’ll Thank Me Later)”

This is all about retention.
But don’t use this hook unless you actually have a payoff at the end.

Example:
“Watch till the end to see the bride’s reaction.”
Or
“Stay till the end to get the full budget breakdown.”

Instagram rewards content with high watch time.
So if you’re giving value at the end, make sure you tell people upfront.

7. “POV: You’re [Insert Relatable Scenario]”

This format pulls people in by letting them see themselves in the content.
Even if it’s funny. Especially if it’s funny.

Example:
“POV: You’re a founder trying to post content, shoot reels, reply to DMs, and attend meetings—at the same time.”

It’s relatable.
It’s shareable.
And it builds connection with your audience.

This hook is great for personal brands, startups, and solopreneurs who want to grow visibility without being overly salesy.

But Wait, Why Aren’t Your Reels Going Viral?

If you’re just posting content without a hook or structure, you’re basically whispering in a noisy room.
The algorithm doesn’t care how expensive your shoot was.
It cares about how long people watch, engage, and share your content.

That’s where we come in.

At The Melrish Studio, we don’t just hit record.
We help you map out your content strategy—hook, visual, call to action, and everything in between. We will make how to make reels viral!

Want Reels That Actually Get Seen?

We’re offering a no-fluff package:

• 60-minute shoot
• 5 reels in 5 days
• If none hit 5,000 views? Your next reel is free.

We’re only opening 5 slots this month, so if you’re serious about leveling up your brand presence in Dubai, now’s the time.

Reach out at www.melrish.com or message us directly.
Let’s turn your scroll-past content into scroll-stopping content.