Identify Your Target Audience to Create A Better Video

Identify your target audience before producing vlogs and video content because it will help you create content that resonates with your viewers and engages them.

By understanding who your audience is, you can tailor your content to meet their specific interests and needs, which ultimately results in better engagement and more views. 

Think about it like this: If you’re a beauty vlogger who’s targeting young women, you’ll want to create content that’s relatable to them, featuring makeup tutorials, skincare routines, and fashion advice that they’ll find useful and entertaining. But if your target audience is older women, you might want to focus on anti-aging tips, reviews of high-end skincare products, and fashion advice for mature women.

identify your target audience

Another benefit of knowing your target audience is that it can help you monetize your content and you can partner with brands and companies that align with their interests and preferences, and create sponsored content that resonates with them.

Here are some questions that can help you identify your target audience:

  1. Who is your ideal viewer or customer? Create a persona in your mind who is your ideal audience
  2. What are their demographics, such as age, gender, location, education, and income level?
  3. What are their interests and hobbies?
  4. What problems or challenges do they face, and how can your content help them solve these problems?
  5. Where do they spend their time online? Which social media platforms, blogs, or forums do they use? Are they more of a Pinterest person, REDDIT, a Linkedin person or a Tiktoker?
  6. What type of content do they consume, and what style and format do they prefer? Here is an illustration:

Younger viewers (ages 18-34): This demographic tends to consume a lot of short-form video content, such as TikTok videos, Instagram Stories, and Snapchat content. They also enjoy gaming content, vlogs, and music videos.

Older viewers (ages 55+): This demographic tends to consume more traditional forms of video content, such as TV shows, movies, and documentaries. They also enjoy educational content, news and current events, and content related to their hobbies and interests.

  1. Who are your competitors, and who is their audience? Can you differentiate yourself from them by targeting a specific niche audience?
  2. What keywords or phrases do they search for on Google, YouTube, or other search engines? Use google trends, semrush or Ahrefs. What hashtags do they search for on Instagram?
  3. What are their pain points or motivators? What motivates them to watch videos or engage with content online? To get the latest trends, to learn, to get entertained..?
  4. How can you personalize your content to appeal to your target audience and build a relationship with them?

You can watch the full Youtube vlog here

By answering these questions to identify your target audience, you can create a more detailed and accurate picture, which can help you create content that resonates with them and meets their needs. If you need help crafting your content, you can contact us

Melrish Perez

Melrish Perez

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About Melrish

Melon here! My husband and I founded The MelRish Studio in 2009. I’m a photographer, filmmaker, entrepreneur, traveler, wife, mom, and a follower of Christ. This blog is my musings about our adventures, growing our team, the events and brand stories that we tell, and the lessons we learn along the way.

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