So you wish to create realistic and efficient social media goals for 2023, as well as for the content you produce? Look no further – we’ve got you covered.

Setting effective social media goals is about understanding where you currently stand in the market and further forecasting where you want to be in the future, within your industry. It’s hard to determine if your current strategy works without effective content planning.

After all, your social media goals need to delve further than just more followers and more likes. Remember that your online marketing efforts should eventually contribute to your brand’s overall success, recognizability and growth.

So you’re looking to turn a new leaf in 2023 and start plotting new strategies from scratch? Here are 5 IMPORTANT STEPS you can take in order to set these effective social media goals in 2023:

STEP 1 is put into perspective what you want to achieve. In simple terms, what are your objectives? You have to begin somewhere and this is where you can start to gradually build towards your ultimate goal. So what is it then? More sales? More recognition? More clients?

It’s also crucial to note down why you decide to approach certain social media platforms. Why Pinterest? Why Instagram? Why YouTube? What makes your social media medium of choice something that works for your brand? Also, will it make your brand stand out? 

Lots of questions, we get it. But it truly is important to narrow it down so that you may streamline your needs and how you can meet those needs. Trust us, you don’t really need to have a face on every platform. If you can make even one platform work for your brand’s performance, then you’ve won already!

STEP 2 is to review your existing performance. How else would you know what strategy to drop and what strategy to adopt? Why carry unnecessary baggage when you could put that effort into brainstorming for a new one that could potentially make it? 

Think of this as cleaning up for the New Year, quite literally. Just like how you deep clean your homes, deep clean your social media strategies, graphic content, content calendar, etc. It would most definitely put into perspective what you’ve been doing right and wrong.

A tiny hack is to “stalk” your competitors. Shhhh, don’t tell them we told you to do this! Keeping track of competitors in your industry can highlight certain points that you or your team may have grazed over. After all, the eventual end goal is to make sure your content has a purpose and supports your brand’s objectives.

STEP 3 is to set realistic social media goals that are achievable by your team. And we emphasize this time and time again.

Include specifics to help you track the success of your content. Also, your goal has to be quantitatively measured in some way. Your goals should be challenging, but still within reach, and doable by your team members. Furthermore, does this goal help in working towards achieving your big-scaled objectives? And most importantly, time. What is the timeline for this goal? Do you believe it requires a deadline? 

We know; too many questions again. But this is just the tip of the iceberg, really!

STEP 4 is to measure your results! To be frank, this part is fairly easy, as there are already several ways to measure insights and analytics on social media. 

For example, Facebook Meta, YouTube, TikTok, and Instagram already have their set of inbuilt analytics. Believe it or not, several more platforms are starting to involve this new feature!

But, don’t be disheartened if a certain platform that you are highly dependent on does not have this feature. You may always rely on a 3rd party app to find these insights for you. For example, an app like Later can help you with this! This tool will help you track up to 12 months worth of content, so you can see what performed well — and filter by key metrics, such as likes, reach, comments, etc.

And finally, STEP 5 is to create a timely and regular report of this performance. Reporting on your performance is a key factor in knowing if you’re achieving your social media goals. 

You can report these stats every week, bi-weekly, or monthly too.

The weekly report is a quick pulse-check, while the monthly one goes into much more detail and can involve a lengthy breakdown – more like a deep dive. In your report, you can include your key metric digits, monthly or per annum comparisons, and whether you’re on track to achieve your end goal.

Think of your social media reports as a highlight reel that sums up your wins, losses, and opportunities. So there you have it — setting social media goals doesn’t have to be daunting and exhausting, especially when you follow these 5 steps.

Most importantly: goal setting is a marathon, not a race! Take things one step at a time and plot carefully. 

We’re glad you joined us on this journey. We truly appreciate and value your membership – and be ready for more content and marketing-related advice!

We would love to hear your feedback and if you would like to book a shoot with us, feel free to drop us a message on our socials!

See you next time!