Hey there, it’s Curie, your go-to Gen Z social media manager at Melrish Studio! If you joined us at the Louder Masterclass, you know we covered how to build a strong personal brand using Instagram Reels. We had incredible speakers breaking down the essentials—Gwey on first impressions and brand image, Zeena on confidence in front of the camera, and Melon on becoming a video thought leader. They shared exactly what it takes to stand out online, and now, here’s a recap for you.
Why Instagram Reels?
Reels aren’t just fun; they’re a powerful branding tool. If you want people to remember you, video is the way to go:
- 91% of consumers want more video content from brands
- People retain 95% of a message in a video vs. 10% in text
- Reels boost visibility and keep you top-of-mind
But just posting videos isn’t enough. Your content needs to make people feel something. That’s where strategy comes in.
The Power of Your Presence
Did you know that 70% of consumers feel more connected to brands that showcase a humanized presence? It’s not just about your product or service—it’s about you. When you put yourself out there, you build trust and create a deeper connection with your audience. If you hesitate, someone else will claim that spotlight. Take charge of your narrative and let your authenticity shine through.
Video is King
LinkedIn videos generate three times more engagement than text posts, making them a powerful tool for networking, thought leadership, and brand visibility. Meanwhile, YouTube, as the second-largest search engine in the world, is where millions go daily to learn, discover, and connect with content that matters to them.
Evergreen video content doesn’t just disappear—it works for you around the clock, continuously attracting views, building credibility, and keeping your brand top-of-mind. But here’s the catch: without a compelling story, video is just noise. People don’t remember generic content—they remember stories that resonate, evoke emotion, and inspire action. So don’t just create videos. Create impact.
The 3 Pillars of Video Thought Leadership
- Clarity – Define your expertise. What do you want to be known for?
- Visibility – Show up consistently where your audience is.
- Engagement – Create content that sparks conversations and builds relationships.
Kickstart Your Video Strategy
Start by defining your core message—what’s the one thing you want people to remember about you? Structure your content with categories to stay inspired and never run out of ideas. A well-planned posting schedule keeps you consistent, builds trust, and helps you stay visible in the algorithm.
The Secret to Engaging Videos
Keep it simple—stick to one message per video. Speak as if you’re talking to one person, making your content more relatable. Repetition helps reinforce key themes, ensuring your audience remembers you.
Pro Tips for High-Quality Videos on a Budget
Prioritize audio—a good external mic, like a lavalier, can significantly improve sound quality. Lighting matters; natural light is ideal, but a ring light is a great backup. Keep your camera steady with a tripod or even a stack of books. When it’s time to edit, apps like CapCut and InShot make the process quick and seamless.
Time to Go Viral
Success with Instagram Reels isn’t about luck—it’s about strategy. Show up consistently, stay authentic, and don’t overthink it. People connect with realness, not perfection. Now, go hit record!
Your brand’s story is waiting to be told—so don’t just watch from the sidelines. Grab your camera, hit record, and start making an impact. The world is ready for you! Want to connect? Visit us here and send us a WhatsApp message—we’d love to hear from you!
Oh, and guess what? We’re hosting another Louder soon… and this time, it’s even LOUDER—because it’s a hands-on workshop!
