Hey there, fellow rockstars! Curie here, your social media girlie, ready to dive into a burning question that many small business owners have been asking: Is video marketing worth the hype? Trust me, if you’re running a small biz, you’ve probably heard about it—video is everywhere. So, let’s break it down and see if video marketing is really a good investment for you.

1. Video Boosts Engagement 

Let’s talk numbers first because who doesn’t love a good stat, right? According to a study by Wyzowl, 86% of businesses use video as a marketing tool, and 93% of marketers say it has helped them increase brand awareness. Pretty compelling, huh?

But here’s where it gets juicy: Video grabs attention. In a world where everyone’s scrolling through their feeds like there’s no tomorrow, a well-done video can stop people mid-scroll. Whether it’s a funny behind-the-scenes reel or a quick product demo, videos tend to capture attention more than static posts, and that’s key when trying to stand out on crowded platforms like Instagram and TikTok.

For example, imagine you’re promoting a new skincare product. Instead of just posting a photo with a caption (yawn), you could create a 30-second video showing how the product works in real-time. Bonus points if you throw in some upbeat music and an easy-to-follow tutorial. Suddenly, you’ve got people not just liking your post, but engaging, commenting, and sharing it. Instant community-building! 

2. Video Builds Trust 

Now, let’s talk about trust. It’s everything when it comes to small businesses, right? No one’s going to hand over their hard-earned cash if they don’t trust you. That’s where video really shines.

When people see you on camera, showing off your products, giving them tips, or just chatting about your brand, they feel like they know you. It’s the closest thing to an in-person interaction in the digital world. People buy from those they trust, and video is one of the best ways to build that connection.

For example, you could post a “Meet the Founder” video where you share your story about why you started your business. Or, if you have a clothing boutique, why not do a “Try-On Haul” to show how the pieces fit and feel? These types of videos make your audience feel like they’re getting to know the real you, not just a faceless brand.

3. Video Drives Conversions 

Let’s be honest, at the end of the day, we’re all about results. You’re probably wondering: Can it actually help me make sales?

Studies show that video can increase conversions by up to 80%! People are more likely to buy after seeing a product demo or tutorial. Think about it: when you’re about to make a purchase online, don’t you love watching a quick one that shows the product in action? It makes the decision so much easier.

For instance, let’s say you sell handmade jewelry. A video showing how the pieces are made, or how they look in different lighting, could convince someone to buy that necklace they’ve been eyeing. Or maybe you sell home decor items—showing how they transform a room can do wonders for convincing people to hit “add to cart.” 

4. Video Content is Super Shareable 

Here’s another gem: they can be easily shared. Whether it’s a hilarious TikTok, an inspiring Instagram reel, or an educational YouTube vlog, people are way more likely to share it than an image or text-based post. This means more eyes on your brand without you even having to lift a finger!

And let’s not forget the power of user-generated content. If your customers start sharing when using your product, that’s like free advertising. Think about how effective it is when people see real customers loving your product. It’s like getting an endorsement from your biggest fans—no sales pitch necessary!

5. Video is Easy to Repurpose 

Here’s the best part: creating doesn’t mean you have to start from scratch every time. You can repurpose it in so many ways. Take that 60-second Instagram reel you made? Repurpose it for TikTok. That 2-minute YouTube tutorial? Clip it into bite-sized parts for your Instagram stories.

Repurposing your vids content means you get more bang for your buck. You can get creative, reach new audiences, and maximize the impact of your content without doing extra work. How cool is that?

6. Is It Worth the Investment? 

Okay, okay. Maybe you’re thinking, “But Curie, I’m just a small business. I don’t have a big budget for fancy vids.” Here’s the thing: you don’t need a huge budget to make it work. You can start small! All you need is a phone with a good camera, some good lighting (hello, ring light), and a clear message.

There are plenty of budget-friendly tools out there that make editing easy, even for beginners. Plus, you don’t have to produce high-end movies—just be real, authentic, and fun. If you’re on a tight budget, get creative! Behind-the-scenes content, unboxing content, and even simple product demos can do wonders.

Final Thoughts

So, is video marketing worth it for small businesses? The short answer: Absolutely. It allows you to connect with your audience, showcase your products, build trust, and boost sales—without needing a huge marketing budget.

If you haven’t jumped on the video train yet, it’s time to start. Grab your phone, get creative, and start making those videos. Who knows? Your next viral content might be just a click away. 

If you need an extra hand, hit us up here!  

If you wanna know some secrets behind content creation success.. I got you too! Watch the video below.