So, we just hosted a super LOUD masterclass (yes, it was literally called LOUDER), and let me tell you—it was a game-changer. Thanks to our three amazing women Melon, Zeena & Gweys. We dived deep into how video can help you become a thought leader and build your brand. If you weren’t there, don’t worry, I’ve got the key takeaways all ready for you. Here’s how video can completely transform your brand, one video at a time.

Why Video is the Ultimate Tool for Influence?

Okay, let’s talk stats. Did you know 91% of consumers want more video content from brands? Yep, you heard that right. People remember 95% of a message when they watch it in a video, compared to just 10% in text. If you want your audience to actually feel what you’re saying, video is the way to go. And hey, LinkedIn videos get 3x more engagement than text posts. Oh, and did I mention YouTube is the second-largest search engine? Your content can keep working for you 24/7, and that’s powerful.

But here’s the thing—video isn’t magic on its own. If it’s not telling a story, it’s just noise. Your content has to make people feel something. The real impact is when your video sparks emotion and starts conversations. That’s the sweet spot.

Building Your Brand Image & First Impressions

Listen, your first impression is EVERYTHING. Your brand image is no longer about what you know—it’s about how you communicate that to your audience. If you want to build trust and get your audience’s attention, you need to show up as a confident communicator. Public speaking skills matter, but you don’t need to be an expert to get started. What’s important is that you come across as authentic, confident, and approachable. Show up with your personality and expertise, and people will notice.

Crafting Your Thought Leadership Strategy

This isn’t just about posting random videos—it’s about having a strategy. And guess what? The LOUDER masterclass gave us the perfect framework. We’re talking clarity, visibility, and engagement. First, you need to define your expertise. What do you want to be known for? What’s the one thing you want people to remember after watching your videos? Once you’ve figured that out, start creating content that revolves around those key themes. And then? Consistency, my friend. Keep showing up on the right platforms and stay visible. Repetition helps drive your message home, and trust me, your audience will start to remember you.

Generating Content Ideas & Staying Consistent

Content ideas? We’ve all been there, feeling stuck and wondering what to post next. But here’s the thing: content doesn’t need to be complicated. We broke it down into simple content categories during the masterclass: inspiration, personal stories, small wins, and relatable struggles. For example, share a story about how you overcame a challenge in your career, or give a quick fix for something your audience often struggles with. It’s that simple.

Don’t stress about running out of ideas. Keep it organized, stick to a content schedule, and batch record multiple videos in one session so you’re always ahead of the game.

Tools & Techniques to Shoot Better Videos

Okay, let’s talk gear. We all know professional equipment can be pricey, but the reality is: you don’t need all the fancy stuff to create awesome videos. Whether you’re using your phone or a professional setup, it’s all about lighting, sound, and framing. Focus on keeping your message clear and authentic—that’s what will hook your audience. The rest is just the cherry on top.

Choosing the Right Platforms & Maximizing Reach

Not every platform is the right fit for your content. You’ve got to be strategic about where you’re posting. Pick the platforms that align with your goals and where your audience hangs out. For professional content, LinkedIn is your go-to. For quicker, more casual updates? Instagram. The right platform helps maximize your reach and makes sure your message gets to the right people.

Building Trust Through Consistency

Trust doesn’t happen overnight—it takes at least seven interactions for your audience to trust you. So, show up regularly and consistently. If your messaging is visible and steady, your audience will start to trust you. Repetition is key here, so talk about your themes in different ways to make sure people keep hearing your message.

So..

y following the simple yet powerful strategies we shared in the LOUDER masterclass—clear messaging, consistency, and authentic engagement—you can position yourself as a thought leader. So, what are you waiting for? Start creating those videos, and let’s get LOUD!

And guess what? This coming April, we’re bringing LOUDER back—but this time, it’s a workshop! Limited slots only, so don’t miss out. DM us here for the form and secure your spot!