If you’ve ever posted a video for your business, sat back, and waited for the views and sales to roll in… only to end up with crickets, you’re not alone. A lot of business owners and content creators make the same mistakes when it comes to video content. But don’t worry—We got your back. Here’s the breakdown of why your videos might be missing the mark, and how to fix it.

1. Wrong Platform? Wrong Audience.

Okay, we need to talk about the platform you’re posting on. Not every social media platform is built for the same kind of content. Posting a 10-minute product demo on TikTok? Big mistake. TikTok is great for bite-sized content, and if you’re uploading something too long, your viewers might just scroll on by.

Example: Let’s say you’re a beauty brand and you want to show off a new product. You can’t expect people to watch a 5-minute tutorial on Instagram or TikTok. Instead, try to create short, snappy clips that highlight the key features of the product (10-30 seconds works well). YouTube, on the other hand, is the place for longer-form content. If you’re creating an in-depth review or tutorial, that’s your go-to.

2. No Call-to-Action (CTA) = No Sales

So, let’s say you’ve nailed your video content. You’ve gotten people to watch, you’ve entertained them, informed them, and now… what? Without a CTA (Call-to-Action), you’re leaving your audience hanging.

A good CTA guides your audience on what to do next. Want them to buy something? Say it. Want them to follow you? Tell them. Want them to share? Ask them! People are not mind readers, and even the most interested viewers will need a nudge.

Example: “Hit the link in my bio to grab your discount on this workout program” or “Leave a comment with your favorite fitness tip.” Clear, direct CTAs help drive sales and engagement. If you don’t ask for the sale (or the follow, or the comment), you might as well have filmed a cute video for fun. But we’re here to make business happen, right?

For more on how to perfect your CTA, we also got you.. just click this!

3. Weak Hooks—You’re Losing Them in the First 3 Seconds

People’s attention spans are shorter than ever. Seriously, it’s like the moment they see your video, they’ll either keep watching or swipe away in a flash. So, that first 3 seconds? Yeah, it’s make or break.

Your video needs a hook. Something that grabs attention immediately. Think about it: How many times have you scrolled past a video that didn’t give you a reason to stick around? Exactly. You don’t want that to be your content.

Example: If you’re selling a new fitness program, don’t just start with “Here’s a workout you can do at home.” Instead, start with something like, “You’re 5 minutes away from a workout that’ll have you burning more fat than running on a treadmill for an hour.” Boom. Intrigue.

Pro Tip: A strong hook doesn’t have to be a dramatic claim (don’t mislead people), but it does need to be clear and compelling.

4. No Strategy Means Random Video Content Posts

Just posting videos randomly won’t work. You need a strategy. Without one, you’re just throwing spaghetti at the wall to see what sticks. Trust me, it’s not an effective approach.

Start with defining your goals: Do you want more views? More engagement? More sales? Once you know what you’re trying to achieve, you can create a content calendar to keep things on track. Consistency is key.

Example: Let’s say you run a jewelry business. Your strategy could look like this:

• Monday: Behind-the-scenes look at your design process
• Wednesday: Quick styling tips for your jewelry
• Friday: Customer testimonial or review video
• Sunday: A fun “sneak peek” of a new collection

This kind of plan helps keep your content focused and ensures your audience knows what to expect from you. Need help to know why some content aren’t working? Here you go!

In Conclusion:

If you’re not seeing views or sales from your videos, don’t stress. You might just need to adjust your platform, hook, CTA, or overall strategy. By focusing on these key areas, you’ll create more engaging content that actually drives results. Remember, video content is a powerful tool—but only if you’re using it right.

Want to learn how to level up your video content strategy? Book a free 15-minute consultation with us, and let’s brainstorm together. I’ll help you get your videos on track and start seeing real results. Don’t forget to follow us on Instagram and Facebook by the way!