So I got some question for you.. how many times have you clicked “Learn More” or “Show More” in your life? Curie here again, Social Media Manager at Melrish.
We’ve all been there. You’re drafting a new post, you’ve got your stunning visuals and killer copy ready… and then you hit a wall: the dreaded Call to Action. You need something snappy to get people to click, but every time you look at your options, all you can think is, “Ugh, that just sounds like a textbook.”
“Learn more.” Seriously?
Let’s be real: no one wakes up excited about “learning more.” If anything, it sounds like schoolwork. But don’t worry—I’ve got the secret sauce to create CTAs that actually make people want to take action.
The Problem with “Learn More” Call to Action
Okay, let’s start with the obvious: “Learn More” is boring. It sounds like you’re about to dive into an encyclopedia entry or sit through a lecture. Nobody has time for that. Imagine if your favorite brand sent you a CTA that read, “Learn More.”, “Show more.” Would you click? Probably not.
Why? Because we’re all in a hurry. We want something that gets straight to the point, tells us exactly what to expect, and—most importantly—makes it feel easy. The goal isn’t just to grab attention, it’s to spark curiosity and excitement.
So, How Do You Create Click-Worthy Call to Action?
• “Work” is a 4-Letter Word—Keep It Easy
Let’s face it, no one wants to work anymore. Work = effort. And when it comes to CTAs, effort is a major turn-off. “Learn more” is just a fancy way of saying “Do some homework.” And nobody’s in the mood for that.
So, what do we do? We flip it. We make the CTA feel like the brand is doing the work for them. For example, instead of “Learn more,” try:
- “Show me more.”
- “Take me there.”
- “Find out how it works.”
- “Let us help you.”
These phrases make it feel like you’re guiding them through the process, not asking them to do all the heavy lifting. You’re the helpful guide, and they’re just along for the ride.
• Create FOMO—Make Them Think They’re Missing Out
Sometimes urgency works wonders. Give your audience a reason to act quickly—whether it’s limited availability, a flash sale, or an exclusive deal. Make them feel like they’ll miss out if they wait.
• Action Over Indifference: Be Bossy, But in a Cool Way
You want your audience to take action? Then tell them exactly what to do. Verbs are your secret weapon. No more wishy-washy statements like “Learn More” or “Discover More.” Instead, make it clear, punchy, and action-packed.
For example:
- Instead of “Learn about the new collection,” say “Shop the new collection now.”
- Instead of “Learn how to improve your business,” try “Boost your business today!”
Action verbs like “Shop,” “Get,” “Claim,” “Download,” or “Unlock” send a much stronger signal than the “meh” of “Learn More.”
• Don’t Let Them Guess—Be Specific on your Call to Action.
If you want people to click, make it clear where that click will take them. Whether it’s a link, a button, or a QR code, context is everything.
Instead of vague statements like “Click here,” be more specific:
- “Click here for your free guide.”
- “Get your free consultation today.”
- “Scan for your special offer.”
People don’t want to feel uncertain—they want to know exactly what they’re going to get when they click or scan. The clearer you are, the more likely they are to take action.
In Conclusion: Take Action, Not Homework
The takeaway is simple: If you want people to click, you have to make it clear, easy, and fun. Ditch the boring, soul-crushing “Learn More” and opt for action-packed CTAs that spark curiosity. Show your audience exactly what’s in it for them and make the process feel effortless.
Now, what are you waiting for? Test out some of these ideas, and let’s watch your clicks go through the roof!
P.S. If you want even more tips on social media and marketing, send us a message here! We’re always here to help you level up your CTA game and beyond!
