So you’re an SME that could benefit from great content creation tips? Here’s reasons from us to you, on why you need to invest in having a good founding video for your brand.

A founding video is a short film that showcases the origin story of a company, its mission, vision, and values. A good founding video is an excellent tool to communicate the company’s unique brand story to stakeholders, including customers, employees, investors, and partners. 

MelRish has created many videos and reels, but to create a founding video with a purpose and with a story is our stronghold. When KOJ Group wanted a founding video, we jumped at the opportunity to tell their special story. You can watch it here before you read on!

Since you’ve watched the founding video, you must now have a visual idea of how it’s supposed to look. Now, MelRish will explore the reasons why your company should have a founding video as an SME. Stick around! 

First things first, one would need to Establish a Strong Brand Identity for their SME: A founding video helps your SME to establish a strong brand identity and personality. By highlighting the company’s origin story, mission, vision, and values, it provides customers with a clear understanding of what the company stands for and what makes it unique. 

Now you must be wondering, how does this help you and your SME’s brand? Establishing a strong brand identity is critical for businesses as it helps to differentiate them from competitors and build a unique reputation. 

A well-defined brand identity allows SMEs to effectively communicate their mission, values, and offerings to customers, building trust and loyalty. It also helps to establish a consistent look and feel for all SME company materials, making it easier for customers to recognize and remember your SME. In today’s highly competitive marketplace, having a clear and distinctive brand identity is crucial for SME businesses to succeed and attract new customers.

And next, one must focus on Building Trust and Credibility: A well-made founding video can help an SME to build trust and credibility with its stakeholders – watch the founding video that we made for Trend Group! By sharing its story and values through a founding video, SMEs demonstrate their commitment to transparency and authenticity, which can help to build a more loyal customer base. A founding video is especially important for SMEs in today’s world where consumers are becoming increasingly concerned about the ethics and values of the companies they do business with. 

How does one achieve this apart from creating content like founding videos? It’s vital to be transparent, deliver on promises, establish industry expertise, and maintain a strong and regular social media presence!

One of the key things to do as a brand owner of an SME is to Engage and Inspire Employees: A founding video can also be a powerful tool for engaging and inspiring employees. By sharing the SME company’s vision and values through a founding video, employees can gain a deeper understanding of their role in achieving the company’s mission. This can help to increase employee motivation and engagement, leading to better performance and higher levels of satisfaction.

Two MNC companies, such as Google and Patagonia serve as excellent examples of how companies can inspire and engage their employees. By offering unique benefits, creating a culture of creativity and innovation, and aligning with employees’ values and beliefs, they have created a workplace environment that is both engaging and motivating.

At MelRish, we constantly have MelRish Masterclasses for everyone, where they can learn new skills and feel involved in the company’s progress. Now isn’t that just fun for everyone?

All of this eventually leads to Attracting Investors and Partners for your SME: A founding video can be an excellent way to attract investors and partners. By showcasing your SME brand’s story, mission, and vision, investors and partners can gain a deeper understanding of the company’s potential for growth and success. A good founding video can also help to secure additional investment and partnerships, which are crucial for the long-term success of any SME.

Once you’ve followed all these steps, it all eventually helps in Creating a Sense of Community around your SME brand: A founding video for your SME can help to create a sense of community and shared purpose among employees, customers, and other stakeholders. By sharing your SME’s story and values through a founding video, the SME is demonstrating its commitment to creating a positive and inclusive culture, which can help to foster a sense of community and belonging among its stakeholders.

One example of a company that has successfully created a strong community around their brand is Apple. Apple has a dedicated and passionate fan base, known as the “Apple community,” who share a love for the company’s products and brand. We’re sure if you own an Apple product, you may have come across this!

In conclusion, a founding video is an essential tool for every company, specially for SMEs. By establishing a strong brand identity, building trust and credibility, engaging and inspiring employees, attracting investors and partners, and creating a sense of community, it can help an SME achieve their mission and succeed in the long term. 

So, if you are an SME that needs a founding video and if you haven’t already started out, it’s time to brainstorm about creating your own founding video. And if you’re running low on unique and captivating content ideas, MelRish can always do the thinking for you!

We would love to hear your feedback and if you would like to book a shoot with us, feel free to drop us a message on our socials. See you next time!

*All images are sourced from Unsplash.