8 Statistics Why You Need Video For Your Business

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Fact: Your business needs video. But if you are not convinced and skimping on producing video for your brand or business, you are missing out. Here are 8 statistics why you need video for your business

Why You Need Video for Your Business

1. You have 53 times more chances of appearing on the front page of Google if you have a well-optimized video on your site.

Why You Need Video for Your Business

We all want our websites to appear on the first page of google. Some of us hire SEO experts and we beef up our posts with targeted keywords to improve our ranking. Having videos well-optimized videos embedded on your website will definitely help improve your SEO.

2. 44% of people are more likely to buy a product after watching a video about it

Why You Need Video for Your Business

According to Renderforest, videos on landing pages increase conversions to 86%. That is why unboxing videos are really popular and how-to videos too. Kickstarter projects receive more votes when they include a well-produced video in their pitch.

3. Videos produce 12 times more social shares than text and images combined.

Why You Need Video for Your Business

You want to get more traction and engagement on your social media pages. You want to increase your follower count and you want to create more engagement. Do you want to know why suddenly Tiktok became so popular? Because viewers cannot get enough of video. 75% of people are more likely to follow a brand’s social media page if it has video content. Professional and raw video works for social media pages. Professional videos give you that edge and give you that sophisticated look while the raw videos will help you connect more to your audience. It adds authenticity to your social media page. Balance them well and you will have a great recipe for engagement success

4. In the UAE alone, Youtube leads the race is social media platforms with more than 8.69M

Why You Need Video for Your Business

Check your local statistics and Youtube ranks 1st or 2nd in the social media race for your attention. This is why if you do not have a well-optimized video on Youtube, you are missing out. We help our clients set up their Youtube channels, use optimized titles and tags, and also design branded title pages for them. Informative and entertaining videos are the most-watched videos on Youtube.

5. 97% of businesses say video content will be a priority for them in 2021-2022

That is a major percentage of business and that is why if you are still contemplating, your business will get left behind. Stay ahead or get ahead with videos. If you do not know what type of video to produce or you need help producing one, you can reach out to our team and we will be glad to help.

I have listed down 5 out of 8 statistics why you need video for your business and if you want to see more, check out our first Ask MelRish Episode



Melon is the co-founder of The MelRish Studio. Award winning film maker and photographer, she loves capturing the authenticity of the moment and translating them into timeless images and films. She loves travelling, reading and spending time with their kids

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About Melrish

Melon here! My husband and I founded The MelRish Studio in 2009. I’m a photographer, filmmaker, entrepreneur, traveler, wife, mom, and a follower of Christ. This blog is my musings about our adventures, growing our team, the events and brand stories that we tell, and the lessons we learn along the way.

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