Written by Curie, your Gen Z social media manager at Melrish — making this blog relatable, dropping some memes (hope my amazing girlboss doesn’t see them),or you can just visit her IG here so I can earn some brownie points.

You’re doing everything right… right?

Let’s be honest.. posting on social media these days feels a little like screaming into the void. You’re showing up, hitting “post,” keeping up with trends, maybe even batch-creating like a boss. But the growth? Crickets. Your audience isn’t moving, your engagement’s flatter than a can of soda left open overnight, and you’re starting to wonder if you’re just talking to yourself in a really aesthetic echo chamber.

What you can do? Instead of posting just to post, focus on intentional content. Take a moment before each post and ask yourself: “Who am I talking to? What do they really need to hear today?” This helps make every post meaningful, not just noise.

Busy ≠ Strategic

Here’s the thing. Just because you’re posting consistently doesn’t mean you’re posting intentionally. There’s a big difference between showing up because you’re supposed to, and showing up with something to say. A lot of brands and creators fall into the “content hamster wheel”, cranking out post after post just to fill the feed, but not really saying anything new, real, or worth sharing. I’ve seen pages with daily uploads that somehow still feel… forgettable.

What we suggest: Build a simple content strategy by choosing 2-3 core themes that align with your brand’s message and audience needs. Stick to these pillars so your content feels cohesive and purposeful, not random.

The trap of performative posting

Let me paint a picture. One client I worked with posted every single day. We’re talking motivational quotes, carousel tips, memes, behind-the-scenes. They had the visuals, the volume, and the vibe.. but their audience was barely reacting. No shares. No saves. Just a couple of likes from their mom and someone they met at a networking event.

Meanwhile, another client posted once a week but those posts were deep, relatable, and full of personality. And surprise, surprise: that client was getting DMs, collaborations, and new clients just from those once-a-week drops. It’s not about flooding the timeline. It’s about making your content stick.

What you want to do: Don’t just copy trends blindly. Put your own twist on them or skip ones that don’t match your vibe. Authenticity beats algorithm hacks every time. Also, add personal stories or insights to make your content unique.

Why you’re not growing (even if you’re doing “everything”)

Real talk: your content might be too safe. Too broad. Too focused on what you sell and not why it matters. Maybe you’re reposting the same tips everyone else is sharing, or avoiding showing your face because “it’s not on-brand.” Maybe your captions sound like a LinkedIn robot, or you’re relying too much on trending audios without giving them your own spin. And hey, no shame. We’ve all been there. But if your content isn’t making people feel something.. seen, inspired, curious, entertained, then it’s just another post in a never-ending scroll. And people scroll fast.

Solution: Get specific. Share personal stories, struggles, or wins that only you can share. Being vulnerable or humorous can create deeper bonds with your followers.

So let me remind you again..

Pause the posting frenzy. Breathe. Re-evaluate. Ask yourself: who am I actually talking to? What do they need to hear today? What’s a real story I can share, not just a scheduled slot I need to fill? Start with quality over quantity. Three strong posts a week that connect deeply will always outwork seven shallow ones. Focus on telling stories, being specific, and actually showing your face once in a while (yes, even if you haven’t had your matcha yet). Repurpose what works, remix what doesn’t, and don’t be afraid to experiment until something clicks. The goal isn’t to be viral — it’s to be valuable.

Stop doing more. Start doing what matters.

The social media game isn’t about who can shout the loudest or post the most. It’s about resonance. It’s about making someone pause mid-scroll and go, “Wait. That’s so me.” When you shift from performing to connecting, that’s when things start to move. That’s when the spiral breaks. So no, you’re not shadowbanned. You’re just due for a strategy glow-up. And hey, that’s what were here for.

Got any questions? Send us a DM here!