Because your business video shouldn’t still be wearing a face mask.
Let’s talk about something awkward.
You open your website or your company profile, and there it is, your business video. You hit play. It’s beautifully shot. But halfway through, your staff is walking around in masks, elbow-bumping, and sanitizing pens before signing documents.
Yep. It was made in 2021.
We get it. Back then, everyone needed to show how “COVID-compliant” they were. But now, the world has moved on, and your video… hasn’t.
And while face masks were a necessity, they’re no longer the look you want associated with your brand today.
If your video feels like a time capsule from the pandemic, it’s probably not helping you stand out or build trust with your audience.
Here are 5 signs your business video needs a much-needed refresh:
1. It Still Has People in Masks or Empty Offices
You might think no one notices. But they do.
Seeing masked team members and socially distanced desks immediately dates your video. It reminds viewers of a stressful time and might send the wrong message:
“Are they still stuck in 2021?”
The world has moved on. So should your visuals.
Today’s audience wants to see connection, collaboration, and authenticity, not hand sanitizers on every desk.
See how we help brands update their story in a budget →
2. Your Branding and Team Have Changed
If your video still features your old logo, past tagline, or your pre-rebrand website URL, it’s outdated.
Or maybe you’ve grown- new office, new team, new services. But your video is still telling your 2021 story. It’s like showing your toddler photos on your resume.
Your video should grow with your business, not stay stuck in its toddler phase.
3. It’s Not Platform-Ready
Back in 2021, everyone made videos for websites and YouTube. But now, your video needs to fit into a vertical, fast-moving world, Instagram Reels, TikTok, LinkedIn, and YouTube Shorts.
Fun fact: 90% of video watched on mobile is vertical. If you’re not going vertical, you’re invisible.
If your video has a long intro and is only made in landscape, it’s not built for how people watch content today.
Let us help you turn one story into multiple short-form hits →
4. It Doesn’t Drive Action
A good video shouldn’t just look pretty. It should work. It should get people to click, call, or convert.
But if your current video is just sitting on your homepage collecting digital dust or worse, has 37 views in 3 years, it’s not doing the job.
If you can’t remember the last time someone contacted you because they saw your video, it’s time for a change.
5. You’re Embarrassed to Share It
Let’s be honest. If you’re hesitant to share your video during a pitch or networking event because it feels outdated, stiff, or off-brand, that’s the biggest sign of all.
You should be proud to show your video.
If you’re not, it’s time to redo it.
Remember: Your video isn’t just content. It’s your 24/7 brand ambassador.
Here’s one of our latest video project for Ultracare.
Your Business Video Needs A Revamp
Your business has grown. The market has shifted. The world has changed.
So why is your video still stuck in a pandemic mood board?
Whether it’s masked characters, outdated messaging, or just plain irrelevant content, don’t let your brand get left behind. The right video can help you connect, convert, and stay competitive.
We’re offering a free 15-minute video audit– we’ll look at your current content, no strings attached, and give you honest feedback.
Book a free strategy call or get a quote here →
Let’s help your brand tell a better story.
Written by Melon Perez
Founder of The Melrish Studio
Still recovering from 2021… but not letting it show on camera.
