Social media is like a teenager: it’s constantly changing and evolving. And just like a teenager, it can be tough to keep up with the latest trends.

But don’t worry, I’m here to help. In this blog post, I’ll share my top 5 social media predictions for 2024, and give you some tips on how your business can adapt to them.

Social media predictions for 2024

1. Short-form video content will continue to dominate.

Short-form video content is already incredibly popular, and this trend is only going to continue in 2024. Platforms like TikTok and Instagram Reels are already two of the most popular social media platforms right now, and they both rely heavily on short-form video content.

According to a recent report by HubSpot, 81% of marketers plan to use short-form video content in their marketing strategies in 2023. This suggests that short-form video content is only going to become more important in 2024 and beyond.

How businesses can adapt:

If you’re not already creating short-form video content for your social media channels, now is the time to start. Here are a few tips:

• Keep your videos short and to the point. Aim for videos that are 30 seconds or less. Check our tips on how you can generate leads using video
• Use engaging visuals. Include eye-catching images and videos in your videos.
• Add music and sound effects. Music and sound effects can make your videos more engaging and fun to watch.
• Use captions. Many people watch videos on mute, so make sure your videos have captions so that everyone can enjoy them.

2. Social commerce will become mainstream.

Social commerce is the process of buying and selling products and services directly through social media platforms. This trend is already popular in some parts of the world, such as China, and it is expected to go mainstream in 2024.

According to a recent report by Accenture, social commerce sales are expected to reach $1.2 trillion worldwide by 2025. This suggests that social commerce is a trend that brands need to pay attention to in 2024 and beyond.

How businesses can adapt:

If you want to get ahead of the curve, start thinking about how you can integrate social commerce into your business strategy. Here are a few tips:

• Set up shop on your social media platforms. Many social media platforms, such as Instagram and Facebook, now allow businesses to set up shops directly on their platforms. This makes it easy for customers to browse and purchase your products without having to leave the social media platform.
• Use social media ads to promote your products and services. Social media ads are a great way to reach a targeted audience and promote your products and services.
• Partner with influencers. Influencers can help you to promote your products and services to their followers.

3. The rise of micro-influencers.

Micro-influencers are social media users with a smaller but more engaged following. They are often more trusted by their followers than traditional macro-influencers with millions of followers.

According to a recent report by Influencer Marketing Hub, 92% of marketers believe that micro-influencers are more effective than macro-influencers at driving engagement. This suggests that micro-influencer marketing is a trend that brands need to consider in 2024 and beyond.

How businesses can adapt:

Consider partnering with micro-influencers to promote your products and services to their followers. Micro-influencers can help you to reach a more targeted audience and build trust with potential customers.

4. Increased use of artificial intelligence (AI).

AI is already being used in a variety of ways on social media, such as personalizing user feeds and recommending content. In 2024, we can expect to see even more innovative uses of AI on social media.

Here are some AI tools that you can use to level up your social media game

Content creation:

• Jasper: Jasper is an AI writing assistant that can help you create engaging and informative content for your social media channels. It can generate blog posts, articles, social media posts, and even email marketing campaigns.
• CopyAI: CopyAI is another AI writing assistant that can help you create content for your social media channels. It can generate different types of content, such as social media posts, ad copy, and product descriptions.
• Canva AI: Canva AI is a graphic design tool that can help you create visually appealing content for your social media channels. It has a variety of AI-powered features, such as background removal, object removal, and image resizing.

Social media management:

• Hootsuite OwlyWriter: Hootsuite OwlyWriter is an AI-powered social media caption generator. It can help you generate captions for your social media posts that are engaging and informative.
• SocialBee AI Post Generator: SocialBee AI Post Generator is another AI-powered social media caption generator. It can help you generate captions for your social media posts in multiple languages.
• Buffer Analyze: Buffer Analyze is an AI-powered social media analytics tool. It can help you track your social media performance and identify areas for improvement.

How businesses can adapt:

Consider using AI tools to automate tasks, personalize content for your followers, and gain insights into your social media performance.

5. TikTok and LinkedIn will be the top-performing social media platforms.

Both TikTok and LinkedIn have experienced exponential growth in recent years, and this trend is expected to continue in 2024. TikTok is particularly popular with younger generations, while LinkedIn is the go-to platform for professionals.

According to a recent report by Sprout Social, TikTok is expected to be the fastest-growing social media platform in 2024, with user growth of 21.7%. LinkedIn is also expected to see significant growth, with user growth of 18.1%.

How businesses can adapt:

Make sure you have a presence on both TikTok and LinkedIn. You may want to create different content for each platform, depending on your target audience.

Tips for adapting to social media trends

Here are a few additional tips for adapting to social media trends in 2024:

• Be proactive. Don’t wait for social media trends to come to you. Be proactive and start experimenting with new platforms and features.
• Be data-driven. Use social media analytics to track your performance and identify trends. This will help you to make informed decisions about your social media strategy.
• Be flexible. Social media is constantly changing, so your social media strategy needs to be flexible as well. Be willing to adapt your strategy as needed to keep up with the latest trends.

By following these tips, you can make sure that your business is well-positioned to succeed in the social media landscape of 2024 and beyond.