So, you know video content is the thing. It’s how you connect. It’s how you sell. It’s how you build trust at scale. But let’s be real: getting on camera can feel… painfully awkward. Like “why do I sound like that?” and “what do I do with my hands??” awkward.

But if you’re building a personal brand, you can’t hide behind the Canva posts forever. People connect with people—especially ones who feel real, not robotic.

So here’s the no-fluff, fun-but-useful guide to showing up on video without wanting to crawl into a hole.

1. Start with Stories, Not Pitches

No one’s stopping their scroll for a cold, stiff “Hello, I’m a coach and I help women scale to 6-figures using systems.” That’s not a hook—that’s a LinkedIn bio.

Start with a story. A real moment that made you go: “This is why I do what I do.” Did a client ghost you and it turned out to be your own messy onboarding system? Talk about it. Make it funny. Share the lesson. That vulnerability? That’s what makes people stick around.

2. Your First 3 Seconds Matter. Use Them Wisely.

Attention spans? Non-existent. Start strong.

We’re living in the land of 0.5-second attention spans. Your hook has to pull people in now. Skip the soft intros like, “Hi, I wanted to talk about…” and go for something punchy. Say: “I lost a client in under 5 minutes—and here’s why it was my fault.” That’s a story someone wants to hear.

You’re not just competing with other entrepreneurs. You’re up against cat videos and chaotic Taylor Swift fan theories. Be scroll-stopping.

3. Script It—But Don’t Memorize It

You don’t want to ramble, but you also don’t want to sound like you’re reciting your high school graduation speech. The sweet spot? Bullet points.

Think in sections: intro → main point → example → CTA. Keep it conversational—say it how you’d explain it in a voice note to your friend. And read it out loud. If it feels weird to say, it’ll definitely sound weird too.

Check out this video of my girl boss doing her thing.
Yes, she has a script—but she twists the words in her own way, adds her spice, and makes it so her. (Just… please don’t tell her I spilled the tea about the script. She thinks it’s our little secret, okay?)

4. Let Your Personality Lead Your Personal Brand

You feel cringe when you’re pretending. Stop doing that. Are you sarcastic? Let that come through. Do you talk fast when excited? Don’t edit it out. Are you the queen of analogies? Embrace it.

There are plenty of polished, perfect talking heads out there. We don’t need another one. We need you—being you.

Look through your feed: who do you actually watch all the way through? What makes them magnetic? Steal like an artist.

5. Don’t Overthink the Setup

You don’t need a fancy camera, neon lights, or a trendy background. Natural light, your phone, and a clean-ish space? That’s enough. Feel self-conscious seeing yourself? Record with the back camera and pretend no one’s watching (because at the start, no one is—and that’s your creative playground).

Still camera-shy? Try the “talking B-roll” style: record a voiceover and add clips of you working, sipping coffee, walking around. Same message. Less pressure in building your Personal Brand.

6. Reps Over Perfection

At the end of the day, the cringe doesn’t disappear with more planning. It disappears with more doing. The more reps you get in, the easier it feels—and the more your real voice starts to shine.

Nobody starts off smooth. They just start. And if you keep showing up, that awkward feeling fades faster than you think.

Final Word? Just Hit Record.

Here’s the deal: building a personal brand on camera isn’t about having it all together. It’s about showing up as you are. Messy hair, weird hand gestures, nervous energy and all. People don’t fall in love with a flawless version of you—they connect with the real, unfiltered stuff. The little tangents. The “wait, what was I saying again?” moments.

Seriously. Don’t wait until you feel “ready.” You’ll wait forever.
Record the awkward take. Stumble over your words. Laugh at yourself.
Post it anyway. Cringe fades. Confidence builds. And connection? That lasts.

And… if you think your contents are getting crickets, you can read this!

Ready to stop hiding behind Canva posts and start showing up as you? Send us a DM here and we’ll help you!